If you're preparing for a travel trade show, you already know how important your exhibition space is. It’s your storefront, your brand ambassador, and often your first impression — all rolled into one. But with so many display options out there, how do you choose the right stand?
Here’s a guide to help you make a smart choice that fits your brand, budget, and event goals.
1. Consider Your Booth Size
Before anything else, confirm the size of your allocated space. A 3x3m shell scheme setup is common, but it varies by event. Your stand should maximise visibility without overcrowding your area.
Pro tip: Look for modular or pop-up stands designed specifically for 3x3 shell schemes. These are lightweight, reusable, and easy to set up.
2. Know Your Goals
Are you aiming for lead generation, product demos, or brand awareness?
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For lead generation, choose stands with space for a reception counter and brochure holders.
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For demos, look for TV mounts or shelving options.
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For brand visibility, opt for large backdrop walls or curved pop-up displays that showcase your branding clearly.
3. Think About Portability
Travel industry events often mean long-distance shipping or flying in. Lightweight, flat-packed stands are easier (and cheaper) to transport.
Factory-direct options from Expo Display Stands offer great portability without sacrificing quality.
4. Match Your Brand Aesthetic
Your stand should reflect your company’s image. Sleek and modern? Colourful and vibrant? Neutral and professional? Choose designs and finishes that align with your look and feel.
5. Consider Long-Term Use
Are you attending multiple events? Invest in durable materials and interchangeable graphics. That way, you can reuse the structure and just refresh the visuals for each event.
Final Thought
Choosing the right display stand is a strategic decision. With a bit of planning and the right supplier, your stand can work just as hard as you do.
Need help? Expo Display Stands offers affordable, high-quality solutions shipped direct from the factory to save you money without compromising quality.